After having finished my pizza in our favourite neighbourhood pizza joint, it took some time before I got the message on the plate in front of me. I had never seen a plate like that. It was a Moretti beer advert on a plate. Maybe up to this point not so special but then I started reading.
The message was that Moretti beer is nutritious, very much so. Turns out that half a litre of Moretti beer equals: 105 grams of bread 470 grams of apples 284 grams of potatoes 3 eggs 52 grams of butter! 395 grams of milk Ai, and I had just finished half a litre and a pizza as well!
It is funny to see how advertising changes over the year, I imagine beer producers right now going to great lengths to hide how much calories their beers contain.
I think they even inflated the beer’s calories!
back when it was hard to come by fresh meat, beer was an excellent protein-delivery system. That ad is fascinating… So glad to know about your blog!
Ah yes, how very right you are. I once read that it is better to drink beer than milk. Totally agree on that one!